our mission

At TRIX20, our mission as a leading sports marketing agency is to empower brands, organizations, talents, and athletes to achieve global impact through strategic sports sponsorships, innovative media campaigns, and engaging talent-brand partnerships.

We are dedicated to crafting data-driven marketing solutions that boost brand visibility, enhance brand awareness, and deliver measurable results, including effective targeting of customers and driving net revenue growth.

Guided by deep industry expertise, proven 360° marketing strategies, and a commitment to personalized service, we strive to position our clients at the forefront of the ever-evolving sports, media, and digital landscape.

OUR PASSION

TRIX20 is a premier sports marketing agency founded in 2023, built on a foundation of over 20 years of sports marketing expertise. Our journey began with a passion for sports and a vision to bridge the worlds of sports and media through innovative, results-driven marketing solutions that maximize brand positioning and visibility.

With offices in Dubai, we operate at the heart of global sports and media hubs, serving clients across diverse markets and industries. Our team’s deep knowledge and enthusiasm for sports drive us to consistently exceed expectations, delivering bespoke strategies that enhance brand awareness and effectively target customers.

Driven by passion, guided by experience, and dedicated to client success, TRIX20 is your trusted sports marketing agency for navigating the fast-paced world of sports marketing.

LEADERSHIP

Paris Saint-Germain players celebrating on stage with the UEFA Champions League trophy after winning the 2025 final, surrounded by confetti and a "Winners" banner.
Steven Cartigny
Chief Executive Officer

The driving force behind TRIX20, Steven Cartigny, exemplifies visionary leadership, deep industry expertise, and a genuine passion for sports, media, and talent.

With over 20 years of experience in sports marketing, Steven has a proven track record of elevating brand positioning and increasing brand awareness for clients across global markets. He anticipates industry shifts, navigates complex media landscapes, and forges innovative partnerships that deliver measurable results, including improved visibility and targeted customer engagement.

Steven leads TRIX20 with integrity, transparency, and a relentless commitment to excellence, ensuring every collaboration is built on trust, innovation, and shared success.

VALUES

Arsenal football players celebrating a goal during a match at the Emirates Stadium, wearing red and white home kits.

Partnership
We believe in the power of true partnership, working side by side with our clients, talents, athletes, and stakeholders to build genuine, lasting relationships. Our collaborative approach ensures every project achieves optimal brand positioning and mutual success.
Aston Martin Formula 1 car leading another car through a corner during a race, with Aramco sponsorship banners in the background.

Innovation
We thrive on new ideas and creative thinking, constantly pushing boundaries to deliver cutting-edge solutions in sports sponsorships, media marketing, and talent representation. By anticipating trends and embracing change, we help our clients increase brand visibility and stand out in a competitive landscape.
Dakar Rally truck podium ceremony with winning teams celebrating and holding trophies in front of a large Dakar Rally logo and an orange race truck.

Passion
Our team’s deep love for sports, media marketing, and talent-brand collaborations fuels everything we do. We channel this passion into every project, inspiring target audiences, igniting fan engagement, and helping brands connect emotionally with their customers, driving brand awareness and effective targeting of customers.
Our philosophy is:

By building true partnerships, driving innovation, and channeling our passion, we empower our clients to achieve extraordinary results and shape the future of sports, media, and talent-brand collaborations, together.

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