TRIX20 is a sports marketing agency in Dubai, trusted by global brands. We help companies grow through sport: we find the right sponsorship, plan the media around it, connect brands with athletes and guide iGaming operators into regulated markets.
We are a consultancy, not a design studio. That means independent advice, a clear plan and one point of contact from the first idea to the final report.
We believe in partnerships that fans remember and that the finance team can measure. Every project starts with your goal (awareness, new customers or revenue) and ends with a report that shows what you got for your money. With deep knowledge of sport, media and the UAE market, we help you choose the opportunities that really fit your brand.
Put your brand next to a club, league, event or athlete your customers already love. We shortlist the right properties in the UAE and abroad, check audiences and prices, negotiate the deal and plan the activation, so the sponsorship works long after the logo goes up.
A sponsorship only pays off when people see it. We plan media around your sport partnership across TV, digital, social and outdoor, and we bring in the right production and media partners. The result is one joined-up campaign instead of separate pieces.
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We represent athletes and sports personalities, including football players, and connect them with brands that match their values. For brands, we find the right ambassador and handle the contract, the content plan and the follow-up.
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The UAE now has a regulator for gaming (the GCGRA), and many other markets are opening up. We help casino and sports betting brands enter regulated markets, sign compliant sponsorships and grow and keep players, based on more than 12 years of hands-on iGaming experience.
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Listen
We start with your goals, budget, audience and timing.
Shortlist
We bring you 3 to 5 options that fit, with audience data, costs and what each one gives you.
Negotiate
We agree the rights, price and contract terms on your behalf.
Activate and measure
We plan the activation and media, then report on reach, leads and return.
Few places host as much top-level sport in such a small area. Abu Dhabi has Formula 1 and UFC, Dubai has the Dubai World Cup, the DP World Tour Championship, the Dubai 7s and EuroLeague basketball, and the UAE Pro League plays every week. Brands from the region and from abroad use these moments to reach residents, tourists and audiences watching worldwide.
The market is also changing fast. New sports such as padel are growing, women's sport is getting more attention, and regulated gaming is opening new sponsorship categories. Brands that move early get the best rights at the best price.
New to the market? Start with our step-by-step guide to sponsoring sport in the UAE, check the 10 questions to ask before you sign, or read how the UAE gaming licence works. For the latest deals, visit our sports marketing blog.
A sports marketing agency helps brands use sport to reach customers. At TRIX20 we find and negotiate sponsorships, plan the media around them, connect brands with athletes and measure the results.
It depends on the property and the rights you buy. A partnership with a local club or community event costs far less than a shirt or title deal with a top team or an international event. We give you real price ranges at the shortlist stage, so you can compare before you decide.
No. We are based in Dubai and focus on the UAE, but we also help brands from Europe, Asia and the Americas enter the region, and UAE brands sponsor sport abroad.
Yes. We help operators understand the GCGRA rules, plan market entry, sign compliant sports sponsorships and grow their player base, here and in other regulated markets.
Book a short call. We listen to your goals and tell you honestly whether and how sport can help you reach them.
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