Abu Dhabi’s Department of Culture and Tourism and Etihad Airways join as main partners of EuroLeague Basketball, marking a landmark sports sponsorship deal.
Dubai Sports TV secures a five-season free-to-air deal to broadcast EuroLeague Basketball across MENA, boosting regional sports marketing.
dnata becomes Founding Partner of Dubai Basketball with a three-year sports sponsorship, elevating basketball and brand presence in the UAE.
BEYOND Developments named Global Sponsor for DP World Asia Cup 2025, marking a key move in sports sponsorships and boosting Dubai’s sports scene.
Denver partners with UAE Men’s Cricket Team as Official Team Partner for Asia Cup 2025, expanding its global sports sponsorships and marketing presence.
Dubai Mallathon’s game-changing partnership with the Ministry of Defence and Dubai Sports Council sets new standards in event sponsorship and brand marketing.
Dubai Sports Council and GMOLx partner to launch LEVEL UP, a major Sports Tech Innovation Expo driving sports marketing, event sponsorship, tech advancement.
Stephanie Rice partners with My Sports Academy in Dubai for a groundbreaking swim sponsorship, driving talent representation, and water safety campaign.
Sponsorships and partnerships fuel Emirati women’s sports, boosting talent representation, personal branding, and ambassador roles in the UAE.
Vice President’s Jiu-Jitsu Cup 2025 in Dubai thrives on strong event sponsorship and partnerships, boosting athlete growth and brand marketing impact.
Danube Sports World and Jetour form a gold sponsorship, merging elite sports and automotive adventure to elevate Dubai's sports branding and marketing.
Driven To Zero shows how sports sponsorship fuels Lachlan Robinson’s green racing drive, merging motorsport passion with impactful environmental action.
Dubai partners with PFL to anchor the Road to Dubai series, co‑branding global events, developing Emirati talent and elevating the city as MMA’s capital.
Nirvana Holding and 9Yards Communications powerfully sponsor Emirati racer Alia Abdulsalam Firoz, amplifying talent representation & personal branding in UAE.
Ghani Souleymane’s 100-day Dubai T100 Guinness World Record bid is driven by powerful sponsorships boosting talent representation and social impact.
Emirates’ 7-year partnership with FC Bayern Munich boosts global sports sponsorship, combining elite football marketing, brand strategy, and fan engagement.
Dubai Sports World August Edition opens with DWTC & Dubai Sports Council driving inclusive sports, marketing, sponsorship, and community engagement.
Emirates joins Women’s Rugby World Cup 2025 as Official Partner, boosting global sports branding, gender equity, visibility, and rugby’s growth.
World Padel Academy, backed by BBK & Jetour UAE, fuels padel’s global growth via strategic sponsorships, major events, and community engagement.
ASICS sponsors six UAE athletes at 2025 World Transplant Games, spotlighting resilience, recovery, sports marketing, and inspiring athlete branding.
Dubai Basketball teams with M+C Saatchi Sport & Entertainment for EuroLeague debut, boosting global brand via media marketing, sponsorships & engagement.
ENVE & UAE Team Emirates-XRG extend partnership, merging cycling tech and elite performance to boost sports visibility, brand reach, and global marketing.
ISD Sports City & Real Madrid Foundation partner to deliver elite youth football in Dubai, boosting sponsorship, brand reach, and community engagement.
Emirates renews ATP Tour premier partnership through 2030, boosting elite sports branding, global brand awareness, and tennis promotion worldwide.
Emirates partners with Al Ain FC as Official Airline for 2025 FIFA Club World Cup, boosting UAE football via strategic sponsorship and brand marketing.
Dubai Sports Channels secures exclusive Eredivisie rights in MENA for 3 seasons, boosting sponsorship, TV ads, ATL, and content marketing to engage fans.
Dubai Basketball & adidas launch multi-year partnership to grow UAE basketball, blending sportswear innovation with brand marketing & community engagement.
Dubai Games 2025 drives event growth & community impact through strategic sports sponsorships, partnerships, and top public-private collaborations.
SIRO Hotels partners with Dubai Marathon, blending athlete-focused hospitality and elite sponsorship to boost performance and event prestige globally.
