Dubai partners with PFL to anchor the Road to Dubai series, co‑branding global events, developing Emirati talent, and elevating the city as MMA’s championship
Nirvana Holding and 9Yards Communications powerfully sponsor Emirati racer Alia Abdulsalam Firoz, amplifying talent representation and personal branding in th
Ghani Souleymane’s 100-day Dubai T100 Guinness World Record bid is driven by powerful sponsorships boosting talent representation and social impact.
Emirates’ 7-year partnership with FC Bayern Munich boosts global sports sponsorship, combining elite football marketing, brand strategy, and fan engagement.
Dubai Sports World August Edition opens with DWTC & Dubai Sports Council driving inclusive sports, marketing, sponsorship, and community engagement.
Emirates joins Women’s Rugby World Cup 2025 as Official Partner, boosting global sports branding, gender equity, visibility, and rugby’s growth.
World Padel Academy, backed by BBK & Jetour UAE, fuels padel’s global growth via strategic sponsorships, major events, and community engagement.
ASICS sponsors six UAE athletes at 2025 World Transplant Games, spotlighting resilience, recovery, sports marketing, and inspiring athlete branding.
Dubai Basketball teams with M+C Saatchi Sport & Entertainment for EuroLeague debut, boosting global brand via media marketing, sponsorships & engagement.
ENVE & UAE Team Emirates-XRG extend partnership, merging cycling tech and elite performance to boost sports visibility, brand reach, and global marketing.
ISD Sports City & Real Madrid Foundation partner to deliver elite youth football in Dubai, boosting sponsorship, brand reach, and community engagement.
Emirates renews ATP Tour premier partnership through 2030, boosting elite sports branding, global brand awareness, and tennis promotion worldwide.
Emirates partners with Al Ain FC as Official Airline for 2025 FIFA Club World Cup, boosting UAE football via strategic sponsorship and brand marketing.
Dubai Sports Channels secures exclusive Eredivisie rights in MENA for 3 seasons, boosting sponsorship, TV ads, ATL, and content marketing to engage fans.
Dubai Basketball & adidas launch multi-year partnership to grow UAE basketball, blending sportswear innovation with brand marketing & community engagement.
Dubai Games 2025 drives event growth & community impact through strategic sports sponsorships, partnerships, and top public-private collaborations.
SIRO Hotels partners with Dubai Marathon, blending athlete-focused hospitality and elite sponsorship to boost performance and event prestige globally.
