TRIX20 helps casino and sports betting brands grow with marketing that works and stays within the rules. Our founder led commercial teams at two of Europe's biggest betting groups, so we know how operators judge every marketing euro, dirham or dollar.
UAE and worldwide
Steven Cartigny, founder of TRIX20, was Director of Commercial for bwin at Entain, responsible for marketing budgets and for partnerships with sports leagues, media and suppliers. Before that he worked at Kindred Group (Unibet), now part of FDJ United. That is why our advice starts where an operator starts: what will this cost, what will it bring in, and is it allowed?
We work as your senior marketing partner. We plan the strategy, find and negotiate sponsorships and ambassadors, brief creative and media partners, and measure the results. For legal checks and licences we work with lawyers and licensing partners we trust. For market entry and licensing questions, see our iGaming consulting page.
We follow these deals every week on our blog, so we know what rights cost and what works.
The UAE now has a regulated gaming market. Only operators licensed by the General Commercial Gaming Regulatory Authority (GCGRA) may offer or advertise gaming, and their advertising must follow the GCGRA Advertising Standards: nothing that appeals to people under the legal age, clear responsible gaming messages and the licence details shown. Since 10 March 2026, Google Ads accepts lottery, internet gaming and sports betting ads in the UAE from GCGRA-licensed operators that hold a Google certification.
Read our guide UAE iGaming licence (GCGRA) explained and our article on Play971, the UAE's first licensed platform.
Brief
We agree your markets, players, budget and goals, and how results will be measured.
Plan
We build the marketing plan: positioning, channels, sponsorships and timeline, checked against local rules.
Deliver
We negotiate sponsorships and ambassador deals and brief the creative and media partners.
Measure
We report on reach, sign-ups, deposits, retention and cost per player, and adjust.
It helps casino and sports betting brands attract and keep players: strategy, sponsorships, brand ambassadors, media campaigns and retention programmes, all within the advertising rules of each market.
Only operators licensed by the GCGRA may advertise gaming in the UAE, and they must follow the GCGRA Advertising Standards. Since 10 March 2026, licensed operators with a Google certification can also run lottery, internet gaming and sports betting ads on Google in the UAE.
Yes. We work with operators worldwide and in various regulated markets, based on more than 12 years of experience at Entain and Kindred.
Yes, where local rules allow it. We look for clubs, leagues, events and athletes that fit your players, negotiate the rights and build responsible gaming into the activation.
iGaming consulting covers market entry and the licence route. iGaming marketing covers what comes after: winning and keeping players with sponsorships, campaigns and retention. Many clients use both.
We agree the measures before launch, such as reach, sign-ups, first deposits, retention and cost per player, and report on them every month so you can see what to keep and what to change.
Tell us about your brand and goals, and we will come back with first ideas.
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