Football is the biggest sport in the UAE and one of the most direct ways to reach Emiratis, expat fans and families in every emirate. TRIX20 helps brands choose the right club or competition, agree a fair price and turn the deal into real business results.
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UAE football
The ADNOC Pro League is the top division of UAE football. Its 14 clubs, from Abu Dhabi, Dubai and Sharjah to Al Ain, Ajman, Al Dhafra and Hatta, play from 14 August 2026 to 4 June 2027. The ADIB Cup, the Emaar Super Cup on 29 November 2026 and the new UAE Qatar Super Cup in December add extra big match days. Matches are shown on Abu Dhabi Sports Channel and streamed on the AD Sports app.
Big brands keep investing. ADNOC renewed its title partnership in May 2026 for three more seasons, until 2029. Al Wasl started the 2026-27 season with 14 sponsors, the largest portfolio in the club's history. At Al Ain, Hankook Tire and Al Dobowi signed three season deals that include stadium LED boards and a VIP hospitality programme.
The national team keeps the whole country watching too. The UAE reached the Gulf Cup final in October 2026 and play Vietnam, Yemen and South Korea at the AFC Asian Cup in January 2027. For a brand, football means a long season of regular match days, loyal local fans and strong media coverage.
| City or region | Clubs |
|---|---|
| Abu Dhabi | Al Jazira, Al Wahda, Baniyas |
| Dubai | Al Nasr, Al Wasl, Shabab Al Ahli, United |
| Sharjah emirate | Sharjah, Kalba, Khor Fakkan |
| Al Ain | Al Ain (champions 2025-26) |
| Ajman | Ajman |
| Al Dhafra (Madinat Zayed) | Al Dhafra |
| Hatta | Hatta |
Each club has its own fan base, region and partner programme. A Dubai club reaches a very different audience from a club in Abu Dhabi, Sharjah or Al Ain, so the right choice depends on who your customers are.
Brief
We agree your goals, audience, budget and how success will be measured.
Shortlist
We compare the clubs and rights that fit, with an honest view of the pros and cons of each.
Value and negotiate
We check what the rights are worth and negotiate the price, category exclusivity and the terms that protect your brand.
Activate and measure
We plan match days, content and hospitality, and report on what the sponsorship delivered every season.
See our full sports marketing and sponsorship service.
Before you sign anything, read our guide 10 questions to ask before a sports sponsorship in the UAE.
It depends on the club, the rights and the length of the deal. Packages range from match day and hospitality packages to large shirt and title deals. Clubs rarely publish prices, so we check what the rights are worth before any negotiation starts.
The best club is the one whose fans match your customers. Location matters: Dubai clubs reach Dubai residents, while clubs in Abu Dhabi, Sharjah or Al Ain are strongest in their own emirate. We compare audience, visibility, price and fit before we recommend a club.
The 2026-27 ADNOC Pro League runs from 14 August 2026 to 4 June 2027. To use a full season, it is best to agree the deal before the summer, so you are ready for the first match day.
Yes. Many club partners are international brands. Al Wasl's partners include Puma and Gatorade, and Hankook Tire is an official partner of Al Ain.
Only operators licensed by the GCGRA may advertise gaming in the UAE, and they must follow its Advertising Standards. Clubs and the league also have their own policies. We advise licensed operators on what is possible.
We agree the measures before the season starts, for example exposure, social media reach, leads, sales and the results of your hospitality. You get a clear report at the end of every season.
Tell us about your brand, your goals and your budget, and we will come back with first ideas.
