Padel Sponsorship in Dubai & the UAE | Events & Clubs

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8 to 15 NovEmaar Dubai Premier Padel P1 2026

7,000+seats on the P1 centre court in Dubai

around 950padel courts in the UAE

around 250,000amateur padel players in the UAE

Sources: Gulf News (November 2026), Arabian Business (2025), International Padel Federation World Padel Report (estimates, April 2024).

Two padel players shaking hands at the net on a blue padel court

Dubai padel

Why brands sponsor padel in Dubai

Padel has grown fast in the UAE. The International Padel Federation estimated around 950 courts, around 320 clubs and around 250,000 amateur players in 2024, which makes the UAE the biggest padel market in Asia. The sport started with expats and now has a large Emirati player base too.

At the top level, the Emaar Dubai Premier Padel P1 brings the world's best players to Hamdan Sports Complex each year, with a centre court for more than 7,000 fans. beIN shows every live Premier Padel match in the Middle East, and Abu Dhabi will host the finale of the new Hexagon World Series in 2027.

Real estate brands lead the way. Emaar took the title sponsorship of the Dubai Premier Padel P1, Ellington Properties is title sponsor of the UAE Padel Tour 2026, and telecom, car and retail brands such as e&, Jetour and Dubai Duty Free have also backed padel.

Premier Padel
UAE Padel Tour
Clubs
Court branding
Players
Fan zones

Ways to get involved with padel

Event partnershipTitle or official partner rights at a professional or amateur tournament in Dubai or Abu Dhabi, with court branding, screen time and the right to use the event in your marketing.
Club and court brandingYour brand on courts, glass walls and club spaces at padel clubs, with exclusive naming of a court as an option.
Amateur tours and leaguesPartner with national or corporate padel tours that reach thousands of active players across the UAE.
Player ambassadorA personal deal with a professional or UAE player for campaigns, social media content and appearances.
Fan zones and activationsPop-up courts, sampling and fan experiences at events, malls and outdoor venues in Dubai.
Media around the seasonCampaigns around the big events on TV, streaming, social media and out-of-home, without owning rights.

How TRIX20 helps

01
Brief
We agree your goals, audience, markets and budget, and how success will be measured.
02
Options
We compare events, clubs, tours and players that fit, with an honest view of what each one can deliver for the money.
03
Value and negotiate
We check what the rights are worth and negotiate the price, category exclusivity and the terms that protect your brand.
04
Activate and measure
We plan the activation and content, and report on what the partnership delivered.

See our full sports marketing and sponsorship service and our page on event sponsorship in Dubai.

Rules to know before you sign

Category exclusivity. Tours, events and clubs each sell their own categories. An event deal does not give you rights at club level, and a competitor may own your category elsewhere.
Who owns which rights. In the UAE, padel is governed by the UAE Tennis and Padel Federation, while professional events are run by private organisers. Check who sells the rights you want before you sign.
Betting and gaming brands. In the UAE, only operators licensed by the GCGRA may advertise gaming. Read our guide on what gaming brands are allowed to do in UAE sport.
UAE permits. Players and influencers who post paid content in the UAE need an Advertiser Permit from the UAE Media Council.

Before you sign anything, read our guide 10 questions to ask before a sports sponsorship in the UAE.

Who we work with

Brands that want to reach active, sport-loving customers in Dubai and the UAE
Companies looking for an event, tour or club partnership
Brands looking for a padel player as ambassador
Events, clubs and players looking for the right sponsors

Frequently asked questions

How much does it cost to sponsor padel in Dubai?

It depends on the level. A title partnership of a Premier Padel event costs far more than branding a court at a club, a partner role in an amateur tour or a player ambassador deal. We check what the rights are worth before any negotiation starts.

When is the Dubai Premier Padel P1?

The 2026 edition, with Emaar as title partner, runs from 8 to 15 November at Hamdan Sports Complex in Dubai. The event has been held every year since 2024.

Who plays padel in the UAE?

The International Padel Federation estimated around 250,000 amateur players in the UAE in 2024. The sport began with expats and now has a large Emirati base as well.

Can a brand name a padel court?

Yes. Clubs often sell court naming and branding. In 2024, for example, Jetour took exclusive branding of a court at World Padel Academy in both Dubai and Abu Dhabi.

Can betting brands sponsor padel in the UAE?

Gaming advertising in the UAE is only allowed for operators licensed by the GCGRA, and events and clubs set their own policies too. We check what is allowed before any deal.

How do you measure a padel sponsorship?

We agree the measures before the deal starts, such as event attendance, TV and streaming exposure, social media reach, player sign-ups, leads and sales, and report on them afterwards.

Ready to sponsor padel in Dubai?

Tell us your goals and budget, and we will come back with options that fit.

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Padel sponsorship in Dubai